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Psychology of Style in Design
    Carnegie Mellon University PhD Dissertation 1990
    abstract:
    A design consists of a series of design process and their results in a physical form which is called a design product. Studies on style done by historians, critics, and theorists have commonly paid attention to design products. For them, style is a mode of expression in a work of art, and they use style to characterize relationships among different persons, periods, or regions.